Another facet of marketing -SWOT vs Johari window
As I mentioned in my previous notes I have to write something about marketing .They say you can’t teach “street-smarts,” but everyone think pretty much the same .Very often street-smarts people think outside the box and I am here to explain it .A common marketing strategy is to achieve growth .One way of analysing the various strategies that an organisation may use to grow the business is SWOT analysis.SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.
Right oh …do the maths and lets see the results.
Used in a business context, a SWOT Analysis helps you carve a sustainable niche in your market.You learn more about your business and about what goes well and what doesnt.On the same token you need to find a way to promote/market your business .If you are a marketing ave you could use so many tools eg Ansoff matrix,value chain analysis and so forth .I am a street marketer ,right ?I dont know all these tools and I dont wanna know it ! But I know myself 🙂
I have a self awareness and I know how to develop myself and for this I used Johari window tool.I also give you an overview of the tool in case you are not familiar with the concept .
The Johari Window model is also referred to as a ‘disclosure/feedback model of self awareness’, and by some people an ‘information processing tool’. The Johari Window actually represents information – feelings, experience, views, attitudes, skills, intentions, motivation, etc – within or about a person – in relation to their group, from four perspectives, which are described below. The Johari Window model can also be used to represent the same information for a group in relation to other groups. Johari Window terminology refers to ‘self’ and ‘others’: ‘self’ means oneself, ie, the person subject to the Johari Window analysis. ‘Others’ means other people in the person’s group or team.
The four Johari Window perspectives are called ‘regions’ or ‘areas’ or ‘quadrants’. Each of these regions contains and represents the information – feelings, motivation, etc – known about the person, in terms of whether the information is known or unknown by the person, and whether the information is known or unknown by others in the group.
The Johari Window’s four regions, (areas, quadrants, or perspectives) are as follows, showing the quadrant numbers and commonly used names:
johari window four regions
what is known by the person about him/herself and is also known by others – open area, open self, free area, free self, or ‘the arena’
what is unknown by the person about him/herself but which others know – blind area, blind self, or ‘blindspot’
what the person knows about him/herself that others do not know – hidden area, hidden self, avoided area, avoided self or ‘facade’
what is unknown by the person about him/herself and is also unknown by others – unknown area or unknown self
Now think about your business .Your business is prety much YOU therefore assess your business the way you assess yourself .This is pretty much a challenge isn’it ?
Lets recap :SWOT Analysis can be used to “kick off” strategy formulation, or in a more sophisticated way as a serious strategy tool. The similarities apply to Johari window.You can also use it to get an understanding of your competitors, which can give you the insights you need to craft a coherent and successful competitive position.
And that is my view of marketing .Your comments and subsequent conversations serve as the ultimate feedback loop to radically develop your thinking over time.
Be realistic ;dream,dare,do#smallgirlinabigworld#
References :,,businessball.com”
mimipopa 